What is the GTM System + Signal Engine?

A custom in-house engine that produces meetings. Trefle installs it in your company: a system you run from Claude Code, connecting your sequencer, a dialer, your CRM and all your hot lead sources, with 3 GTM plays live. It is handed over to your team in month 3.

How much does the GTM System cost?

$4,000/month excl. VAT for 3 months, + performance fee. That is $12,000 excl. VAT of fixed fees over the 3 months, before the performance fee.

When do the first meetings come?

From week 4. The handover to your team happens in month 3.

Who does what, between the AI agents and our team?

AI agents research, enrich and prepare. Humans decide and call: your sales team, or callers. At Wine Labs, we placed and coached callers on 3 markets.

What do we own at the end?

The system, the data and the playbooks are yours. Everything is installed in your GitHub and runs from Claude or ChatGPT.

GTM System or Managed Outbound: which one?

Managed Outbound if you want to delegate: our callers call for you, for $790/month excl. VAT + $340 excl. VAT per qualified meeting held. The GTM System if you want your own system, installed in your company, which your team keeps after month 3.

GTM System + Signal Engine: your own outbound engine

GTM System + Signal Engine: key figures, as of November 11, 2026
	What Trefle publishes
What gets installed	A custom in-house engine that produces meetings
It connects	Your sequencer, a dialer, your CRM and all your hot lead sources
GTM plays	3 plays live
First meetings	From week 4
Handover	To your team in month 3
Price	$4,000/month excl. VAT for 3 months, + performance fee
What you own	The system, the data and the playbooks
Where it runs	Installed in your GitHub, run from Claude Code

What we install

One engine, built around the call. It picks up your hot leads and your open deals, injects new leads, and keeps reprioritising the best leads to call.

Your hot leads: what comes from your sequences, your ads and your website.
Your open deals: pulled from your CRM, to move the stalled ones forward.
New leads: found through signals and lookalikes: a new hire, a deadline, a certification.
The right call: every call goes out with a dated, verifiable reason, the right decision maker, their number and an opener.
3 GTM plays: launched during the engagement. The system, the data and the playbooks are yours.

Deployment

The timeline comes down to three milestones.

1
At kick-off
We scope the project with you and define the access the system needs.
2
From week 4
The first meetings come in.
3
In month 3
Handover to your team. The system, the data and the playbooks are yours.

Who does what

AI agents research, enrich and prepare. Humans decide and call.

Who does what in the GTM System
Task	Who does it
Researching companies and decision makers	AI agents
Enriching: the number, the reason to call	AI agents
Preparing the call and the opener	AI agents
Reprioritising the leads to call	The engine, continuously
Deciding	Your team
Calling	Your sales team, or callers
Running the system after the handover	Your team, from Claude Code

At Wine Labs, we also placed and coached callers on 3 markets.

Access needed

It is defined at kick-off, depending on the tools the system connects: the sequencer, the dialer, the CRM and your hot lead sources.

Price

$4,000/month excl. VAT for 3 months, which is $12,000 excl. VAT of fixed fees over the engagement, + performance fee.

Who it is for

You want your own system, rather than delegating the calls.
You are a B2B company: a service firm, a tech company, an AI agent.
You want to keep the engine, the data and the playbooks after the engagement.

Who it is not for

B2C and e-commerce.
Mass email.
A deal size that does not cover the cost of the meetings.

A client case: Wine Labs

Wine Labs makes price intelligence software for fine wine merchants, in New York. We set up their GTM System: AI search finds the decision makers, the system prepares the calls, and callers dial in France, the UK and the US.

25+: meetings since September
3 to 10: meetings booked every week
5: new clients signed

Wine Labs, before and with the engine
	Before	With the engine
Finding the buyers	Many of them aren't on LinkedIn	AI search finds the people LinkedIn doesn't show
Picking up the phone	The founders, on top of the product	Callers on 3 markets
Knowing who to call	Nothing repeatable	Each caller has a queue: who to call, why, what to say
Hot leads	No system to generate and handle them	Sequences, ads and GEO feed the calls directly
Moving deals forward	No view of what works	A CRM and dashboards built for them

Read the full Wine Labs case.

GTM System, Managed Outbound or Noa

Trefle's three offers, prices excluding VAT.

Trefle's three offers, prices excluding VAT
Offer	What is included	Price	Commitment
Managed OutboundYou want to delegate	Our callers find the opportunities and book the meetings Experienced human callers, phone only at the start First meetings within 4 weeks Noa included	$790/month excl. VAT+ $340 excl. VAT per qualified meeting held	2 month minimum
GTM System + Signal EngineYou want your own system	A custom in-house engine you run from Claude Code It connects your sequencer, a dialer, your CRM and all your hot lead sources 3 GTM plays live, first meetings from week 4 System, data and playbooks are yours	$4,000/month excl. VATfor 3 months, + performance fee	3 months, handover to your team in month 3
NoaYou have a sales teamDiscover Noa	20 ready calls a day For each call: the reason to call, the decision maker, their number and the opener	$490/month excl. VAT2 weeks free	No commitment

GTM System: your own meeting engine, installed in your company.

What we install

Deployment

At kick-off

From week 4

In month 3